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Is your business customer focussed. Do you have a customer-centric strategy. A simple checklist for your business by Ysatisfy consultancy
What does customer focussed or customer-centric business mean?
let's take a look at how customers attribute profit to a business;
research has shown that many businesses operate according the 20:
80 rule (Angel customers and Demon customers by Larry Selden & Geoffrey
Colvin). 20% of a business's customer base generates 80% of its profits.
What's even more interesting is the 80% of less profitable customers
also contains a big percentage of loss makers, which are costing
businesses money by being on their books.
Why bother thinking about being customer focussed?
99.9% of successful businesses have one thing in common, they're all customer focussed and customer-centricity forms a key part of their business strategy. They also have the following advantages over their less customer focussed competitors:
In the next few pages, we'll show you how you can evaluate your business for customer centricity and take steps to become customer centric.
What's under the hood of a customer focussed business?
How can I check if my business is customer centric?
Take a look at the questions below and answer them Yes or No for your business:
So let's take a look at how your business did:
In part 2, I'll be giving you an insight into how to build a customer focussed business. If you want to find out more before the next article is published, go to my site where I have provided a free guide on buiding a customer focussed business
15 years working for blue chip companies on the web. These included Microsoft, Whitbread and Yahoo. Now head of Ysatisfy Customer Satisfaction Consultancy whose mission is to help business make money through loving their customers. Over the years I have developed my career to focus on understanding customers, from basic customer satisfaction research, to implementing customer care solutions and helping business better organise themselves around their most profitable businesses. After many years of working in large corporations, I'v decided to share what I've learnt to the world to help all business large or small to better server their customers and make great returns. Check out my website for more information.
Have a nice day!
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