Home business articlesMarketing  ecommerce  home based  online internet business  free course
  16 hours of free training in just 5 minutes a day. Teaching you how to grow your online
internet business,
by learning about marketing your home business or ecommerce website with
easy to understand articles.
 
Sign Up Here To Get Free
Business / Marketing Tips
Name:
Email:
  Home              Index Mission Statement Links                  Articles

Sign Up Now

Google
Web .foxonlinelearning.com

 

 

 

The Next Evolution of Social Media
By Jennifer Osborne

If you aim to establish your site as a serious ecommerce player, here are 3 things you need to do:

  1. Create and put up a privacy policy.
  2. Process orders on a secure server.
  3. Get 3rd party verification to increase credibility. Each is easy to do - but many ecommerce newbies underestimate their importance.

These 3 elements are important because they help build trust at the most critical point of the visit -at the point where the visitor is about to complete a checkout and convert into a customer.

1. Create and put up a privacy policy

If you don't have a good online privacy policy, it's time to get to work! Clear and easy to read privacy policies are essential in building customer trust. They essentially tell the customers what you will do with their information. A good privacy policy will therefore calm any customer fears in that area.

A lot of visitors read the privacy policy in detail before they decide to submit any of their information.

If you want to be considered a credible online business, an excellent privacy policy is a definite must. Some of the interesting findings of the a survey of internet users and trust by Stanford University include:

  • Americans appear to place greater trust in sites that provide valid content and respect privacy than their European counterparts. Americans gave much higher credibility rankings to websites that offered privacy statements, sent emails to confirm transactions, indicated the source of site content or provided credentials for its authors.
  • Women attached greater credibility to websites with privacy policies, email confirmations of transactions and contact phone numbers than men. Notice the emphasis on privacy policy? Web users are getting more and more concerned with privacy and many will refrain from buying anything from a website unless a privacy policy is stated. If you don't have one, here's how to create one in 20 minutes. Just visit the Direct Marketing Association's website and fill in the form to have a privacy policy customized for you. Privacy policies should be clearly stated and conspicuously posted. We recommend that you link to one in your footer. You might also want to test the effect of linking to your privacy policy at the bottom of your sign up form such as in the example below.

2. Allow secure ordering

We used to run a site that offered customers only one way to order - PayPal. PayPal has a trusted name and allows credit card and echeck transactions. Morever, millions of Americans have PayPal accounts. So is PayPal enough? As an experiment we offered credit card processing on our own secure server in addition to PayPal. We were astonished by a whopping 20% increase in sales!

The conclusion: If you're just starting out and offer only Paypal as a quick and easy payment system - get a merchant service and a secure server ASAP.

A merchant service is an online credit card processing facility. You can sign up for a merchant service through a variety of different companies. The largest is Authorize.net, But you can't approach them directly, you'll need to go through a reseller of their service.

We use e-online data. They are a reputable Authorize.net reseller and we've been very satisfied with them.

Once you get a merchant service, you need to set up a shopping cart software that can process credit cards and is compatible with your merchant service. (Most shopping cart software programs that are sold or open source are compatible with Authorize.net.

To protect your customer's sensitive credit card information you need to run your shopping cart software on a secure server.

A secure server is recognizable by the fact that domain names running on it start with https rather than http. To set up a secure server, you need to buy a secure server certificate and install it on your server. Don't let

the technicalities of this bother you. Your web hosting company should be able to do this for you. You can purchase a low cost secure server certificate from Free SSL.

A secure server requires a little bit more of an explanation. A secure server runs on a technology called SSL. Basically SSL is a protocol that encrypts any communication between a server and a client. The communication is therefore not readable for anyone outside this relationship. It's secure.

Use 3rd-Party Verification

A very effective way of convincing your visitors of your credibility and top-end security policy is by having outside independent entities vouch for you. You can show this on your website through seals of approval from these organizations.

Outside reinforcement will convince your visitors that you have put in an effort to earn their trust. Research into approval seals shows that online business that do use this method of reinforcement have higher conversion rates, lower shopping cart abandonment and a higher amount of loyal customers.

Well-established providers of approval seals include:

  • Truste (focus on privacy issues)
  • ValidateSite (focus on accurate corporate information)
  • Thawte (focus on security)
  • BBBOnline (focus on handling of complaints)
  • Bizrate.com (gathers and shows ratings of users)

If no vulnerabilities are found, the site is marked with a hacker-safe certification seal.

Author: Jennifer Osborne writer and marketer for Search Engine People.


This article courtesy of SiteProNews.com

Have a nice day!

Google
 
Web www.foxonlinelearning.com

 

 

Home Business Ideas
Blogging / Podcast

Affiliate Marketing

Customer Service
Email Marketing

Entrepreneurialism
Ezines

Google
Linking Strategies

Negotiation

RSS

Security

SE Optmization

SE Tactics

SE Submission

Small Business

Technology

Team Building

Social Networking
Venture Capital

Video Marketing

Web Design

Web Development

Webmasters

Website Promotion

Website Traffic

Site Map


Business Marketing
Tips Index:

 
 

 Ecommerce

 

 Business

   Selling
   Advertising
   Management
   Planning
   Marketing
         
1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
26 27 28 29 30
31 32 33 34 35
36 37 38 39 40
41 42 43 44 45
46 47 48 49 50
51 52 53 54 55
56 57 58 59 60
61 62 63 64 65
66 67 68 69 70
71 72 73 74 75
76 77 78 79 80
81 82 83 84 85
86 87 88 89 90
91 92 93 94 95
96 97 98 99 100
101 102 103 104 105
106 107 108 109 110
111 112 113 114 115
116 117 118 119 120
121 122 123 124 125
126 127 128 129 130
131 132 133 134 135
136 137 138 139 140
141 142 143 144 145
146 147 148 149 150
151 152 153 154 155
156 157 158 159 160
161 162 163 164 165
166 167 168 169 170
171 172 173 174 175
176 177 178 179 180
181 182 183 184 185
186 187 188 189 190
191 192 193 194 195
196 197 198 199 200
         
         

 

 

Home & Index
Mission Statement
Links

Sign Up Now!
to get Free
Busines & Marketing Tips

Unlimited 

Autoresponders by AWeber


         
    Free Articles - Home Business. Ecommerce, Marketing covers USA, New York, Seattle, Philadelphia, Washington DC , Chicago, Baltimore , Atlanta, Dallas , San Francisco, Canada, England, Ireland , and India    
Previous Article   2009 Foxonlinelearning.com   Next Article