Home business articlesMarketing  ecommerce  home based  online internet business  free course
  16 hours of free training in just 5 minutes a day. Teaching you how to grow your online
internet business,
by learning about marketing your home business or ecommerce website with
easy to understand articles.
 
Sign Up Here To Get Free
Business / Marketing Tips
Name:
Email:
  Home              Index Mission Statement Links                  Articles

Sign Up Now

Google
Web .foxonlinelearning.com

 

 

Trying to Say Too Much in Your Ad & Other Common Marketing Mistakes

Copyright 2009 Benjamin Glass

If you have ever advertised in the Yellow Pages or even opened up the book, you will see pages and pages of lawyer advertising. Many of these lawyers make a big mistake when it comes to their ad and perhaps you are guilty of this too 'trying to say too much. When a business tries to make the complete sale in just one ad, it is similar to meeting someone for the first time and saying, "you don't know me, but let's get married." You might get some takers, but most people are not going to be ready to take that step, at least not yet.

Below are two common mistakes made by law firms when it comes to advertising.

Listing Too Many Practice Areas: You will commonly see ads that list up to thirty specialty practice areas or more. What is happening here? Basically, out of paranoia, a law firm will list every possible area of law to try to attract new cases. Big law firms have been known to make this error, because there are several attorneys with different specialties. One attorney might be in personal injury, while another is in estate planning. Both lawyers will want to have their practice areas listed, because after all, the firm is spending up to $10,000 a month on the Yellow Pages ad and they want to get their money's worth.

Using the Same Offers & Statements As Everyone Else: Attorneys who don't know what to say in their ads will just make statements, such as "We Care For You," or "We Will Fight For You." These statements will not make your law firm stand out from the other hundreds of attorney advertisements. Most people looking for a lawyer will assume that you will care about them or fight for their rights. You need to give them a reason to call you instead of the lawyer in the next advertisement. It is a major blunder to tell them the same thing that they are going to hear from every other law firm in town.

All you really need to do with your ad is get the conversation started. Your ad should reflect that you are ready to have the conversation and it should prompt people to raise their hands and respond that they are interested in what you have to say. How do you accomplish this task? Motivate them to contact you by making an irresistible offer and create a deadline. Your irresistible offer could be a report, booklet or CD. It just needs to be something that is going to get people to initiate the dialogue.

Remember, when it comes to creating your advertisements, you do not need to close the sale right then and there. Start building the relationship, so that you can eventually turn these prospects into clients.


BEN GLASS is a Fairfax small business owner and marketing and small business consultant. He runs monthly marketing meetings for Northern Virginia business owners and entrepreneurs. To come to our next meeting for free, and get one of Ben's books, for free, visit www.Glazer-Kennedy-Virginia.com or call 877-IBA-GKIC (877-422-4542)

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=70936

Have a nice day

Google
 
Web www.foxonlinelearning.com
 

 

Home Business Ideas
Blogging / Podcast

Affiliate Marketing

Customer Service
Email Marketing

Entrepreneurialism
Ezines

Google
Linking Strategies

Negotiation

RSS

Security

SE Optmization

SE Tactics

SE Submission

Small Business

Technology

Team Building

Social Networking
Venture Capital

Video Marketing

Web Design

Web Development

Webmasters

Website Promotion

Website Traffic

Site Map


Business Marketing
Tips Index:

 
 

 Ecommerce

 

 Business

   Selling
   Advertising
   Management
   Planning
   Marketing
         
1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
26 27 28 29 30
31 32 33 34 35
36 37 38 39 40
41 42 43 44 45
46 47 48 49 50
51 52 53 54 55
56 57 58 59 60
61 62 63 64 65
66 67 68 69 70
71 72 73 74 75
76 77 78 79 80
81 82 83 84 85
86 87 88 89 90
91 92 93 94 95
96 97 98 99 100
101 102 103 104 105
106 107 108 109 110
111 112 113 114 115
116 117 118 119 120
121 122 123 124 125
126 127 128 129 130
131 132 133 134 135
136 137 138 139 140
141 142 143 144 145
146 147 148 149 150
151 152 153 154 155
156 157 158 159 160
161 162 163 164 165
166 167 168 169 170
171 172 173 174 175
176 177 178 179 180
181 182 183 184 185
186 187 188 189 190
191 192 193 194 195
196 197 198 199 200
         
         

 

 

Home & Index
Mission Statement
Links

Sign Up Now!
to get Free
Busines & Marketing Tips

Unlimited 

Autoresponders by AWeber


Subscribe and receive 5 popular summaries FREE!    
    Free Articles - Home Business. Ecommerce, Marketing covers USA, New York, Seattle, Philadelphia, Washington DC , Chicago, Baltimore , Atlanta, Dallas , San Francisco, Canada, England, Ireland , and India    
Previous Article   2009 Foxonlinelearning.com   Next Article