Home business articlesMarketing  ecommerce  home based  online internet business  free course
  16 hours of free training in just 5 minutes a day. Teaching you how to grow your online
internet business,
by learning about marketing your home business or ecommerce website with
easy to understand articles.
 
Sign Up Here To Get Free
Business / Marketing Tips
Name:
Email:
  Home              Index Mission Statement Links                  Articles

Sign Up Now

Google
Web .foxonlinelearning.com

 

 

10 Deadly Website Mistakes Made by Service Business Owners, Part 2

Copyright 2009 OnlineBizU.com

Websites of service companies seem to make some common website mistakes over and over again. Part of the function of your website is to establish a relationship with potential clients and get them into your marketing funnel. Previously, I listed the first 5 deadly website mistakes most often made by service business owners. Here are the last 5:

6. Hidden prominent benefit or feature that makes your company unique. When I'm doing online research for a particular product or service, I want to know right away what makes any company unique or different from their competition. Several months ago I was speaking with the owner of a fencing company and was confused about why people would buy fencing online and have it shipped, as the shipping cost would negate any savings they might realize on the product over buying it locally. I learned this company offered free shipping on purchases of $2500. I replied, "That's great, but how would I know that?" The offer was buried in an internal page of the site. I encouraged the company to put the offer in a prominent place on the home page so that prospective clients would immediately know the unique feature of doing business with this company.

7. Creation of a website that looks like every other business website in your industry. Sometimes I cringe when I go to the website of a web design company that serves a niche market, like dentists, for example. When I look at the company's website portfolio, every single website looks virtually the same, except for color variation or changing the graphic on the home page. Granted, if I'm seeking a dentist in Houston, there's little chance I would stumble across a dentist in Dallas with a similar website.

However, what I frequently see business owners do is to scope out the websites of their competition and format their own site in a similar fashion, but with their own information. My online searches for a product or service often make me yawn because I see website after website that essentially says the same thing -- nothing stands out enough to rouse me out of my stupor. Don't fall victim to a cookie-cutter website -- make sure that your personality is prominently featured throughout your site. Give visitors a great experience of "you" when they visit. And, flagrantly flaunt your Unique Selling Proposition (USP) so that your visitor instantly realizes why they should do business with you instead of your competitor.

8. Lack of additional resources. One of the ways I gauge the usefulness of a website is if they have incredibly useful resources to help me research and/or resolve my problem. I've bookmarked websites and subscribed to email newsletters solely on the strength of a website's resource page. One of the things that my clients love about working me with is that I have a mental Rolodex of resources -- they ask a question about doing business online, and 95% of the time I have a ready resource to give them that helps them solve their problem. A number of these resources are listed on my website or featured in my email newsletter. Many times, I receive no compensation for the resource I recommend -- I just know that it's the best source of which I'm aware to do a particular task. Your clients want the same capability from you -- the more you know about your industry and its problems and how to find solutions, whether you offer the solution or not, the greater the perception of your expertise, and consequently the greater value you offer your client.

9. No testimonials or case studies to demonstrate how you've helped others solve problems. One of the easiest ways you can create customer confidence in you is to list testimonials on your website. Testimonials that simply say you're great and wonderful do little to establish your credibility. You need testimonials that clearly state how someone's life, business, career, etc. is different and improved after working with you. Those are the ones that make a difference to your visitor. Case studies outlining a problem and how your service helped solve it are also very powerful in convincing a potential client that you can do what you claim.

10. Website that is "you" focused. There's a very funny country song sung by Toby Keith called, "I Wanna Talk About Me" in which the refrain, in part, says, "I wanna talk about me, Wanna talk about I, Wanna talk about number one , Oh my me my, What I think, what I like, what I know, what I want, what I see..." Do you spend all of your website real estate talking about yourself and how wonderful you are? Your visitors need to know a bit about you, but what holds their interest is the knowledge that you understand their problems and issues and have ready-made solutions that resolve these problems. Make your website about your visitor, not about you.

Your website can function as an attractive online brochure, or it can be a client-generating tool to help you grow your business. Businesses in almost every industry can benefit from a website, and the majority of those can critically evaluate their website again this checklist of mistakes so that they can increase their client prospects online.


Online Business Resource Queen (TM) and Coach Donna Gunter helps self-employed service professionals learn how to get more clients online. To sign up for more FREE tips like these and claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.GetMoreClientsOnline.com .

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=5324

Have a nice day!

Google
 
Web www.foxonlinelearning.com
 

 

Home Business Ideas
Blogging / Podcast

Affiliate Marketing

Customer Service
Email Marketing

Entrepreneurialism
Ezines

Google
Linking Strategies

Negotiation

RSS

Security

SE Optmization

SE Tactics

SE Submission

Small Business

Technology

Team Building

Social Networking
Venture Capital

Video Marketing

Web Design

Web Development

Webmasters

Website Promotion

Website Traffic

Site Map


Business Marketing
Tips Index:

 
 

 Ecommerce

 

 Business

   Selling
   Advertising
   Management
   Planning
   Marketing
         
1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
26 27 28 29 30
31 32 33 34 35
36 37 38 39 40
41 42 43 44 45
46 47 48 49 50
51 52 53 54 55
56 57 58 59 60
61 62 63 64 65
66 67 68 69 70
71 72 73 74 75
76 77 78 79 80
81 82 83 84 85
86 87 88 89 90
91 92 93 94 95
96 97 98 99 100
101 102 103 104 105
106 107 108 109 110
111 112 113 114 115
116 117 118 119 120
121 122 123 124 125
126 127 128 129 130
131 132 133 134 135
136 137 138 139 140
141 142 143 144 145
146 147 148 149 150
151 152 153 154 155
156 157 158 159 160
161 162 163 164 165
166 167 168 169 170
171 172 173 174 175
176 177 178 179 180
181 182 183 184 185
186 187 188 189 190
191 192 193 194 195
196 197 198 199 200
         
         

 

 

Home & Index
Mission Statement
Links

Sign Up Now!
to get Free
Busines & Marketing Tips

Unlimited 

Autoresponders by AWeber


Subscribe and receive 5 popular summaries FREE!    
    Free Articles - Home Business. Ecommerce, Marketing covers USA, New York, Seattle, Philadelphia, Washington DC , Chicago, Baltimore , Atlanta, Dallas , San Francisco, Canada, England, Ireland , and India    
Previous Article   2009 Foxonlinelearning.com   Next Article